HAY is more than furniture,

it’s a feeling of simplicity, warmth, and intentional living. This rebrand focuses on creating a refreshed visual identity through a redesigned logo that reflects HAY’s modern and minimalist philosophy. Inspired by Scandinavian design principles, the new logo emphasizes clean forms, balance, and simplicity while maintaining the recognizable essence of the brand. The goal was to create a refined identity that feels timeless, approachable, and contemporary while strengthening HAY’s visual presence across platforms.

logo

The logo originated from the brand “HAY,” written entirely in lowercase letters. While experimenting in Adobe Illustrator, I was able to create a series of interesting geometrical shapes that helped build the identity of the logo. By manipulating and simplifying the letterforms, I explored different compositions and structures that reflected a modern and minimal aesthetic. After several renderings and adjustments, the logo slowly evolved into a cleaner and more balanced design that still maintained the originality of the initial concept. The process allowed me to experiment creatively while also focusing on readability, proportion, and visual impact.